OUR STORY
1992
THE FIRST CALIBRATOR IS BORN
Founded in the Casa Verde neighborhood in São Paulo in the early 90s, EXCELbr was a pioneer in the development of the first digital tire gauge in the world.
1994
EXPANSION
The company’s first participation in an international fair. With the aim of new distributors in the European market, we participated in the Automechanika fair in Frankfurt, Germany.
1997
NEW PROJECTS
Realizing the lack of control in the companies’ supply process, EXCELbr sought an internal fuel and fleet management solution. The GTFrota System was born, the result of a partnership with the Swiss/German company Hectronic, recognized worldwide for its gas station solutions.
2000
THE BIG STEP
With the rapid success of our products in the American and European continent, we expanded our operations by founding Excel Tire Gauge in the United States.
2000
RECOGNITION
Starting in the 2000s, EXCELbr’s digital tire gauge began to conquer the world through its technology and precision.
2003
NEW FACTORY
To meet national and international demand, EXCELbr decided to change its address to a larger and more modern building.
2006
PARTNERS
Expansion of partnerships between EXCELbr and the main Brazilian oil companies, including: Shell, Texaco and Ipiranga.
2008
SPECIAL YEAR
We reached the mark of 100 thousand calibrators sold in more than 30 countries.
2015
LAUNCH OF THE ELS SYSTEM
Realizing a market need, we began developing the ELS System. Our tank measurement and environmental monitoring for fuel stations.
2016
THE MOST KNOWN CALIBRATOR ON THE MARKET
We decided to develop a digital tire gauge with the EXCELbr look. Naming it PNT 5, this model became one of the best-selling in the country.
2017
GROWTH THAT GENERATES RESULTS
To meet market demand and with 3 product lines, EXCELbr moved to a new address in Casa Verde in São Paulo.